Veterinary Website Redesign for Ashley Vets
Designed to increase enquiries and make booking easier
Ashley Vets required a modern veterinary website design that better reflected the quality of their services while making it easier for clients to book appointments and find essential information.
The Brief
"The previous website lacked clear structure & direction, mobile optimisation, and strong calls to action, which created friction for users and limited enquiry potential."
The new website removes confusion and makes it immediately clear how clients can book, contact, and access key information. The new site feels clearer, more professional, and easier to use for both new and existing clients.
Website Redesign Results
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“Clear booking journey introduced”
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“Mobile usability significantly improved”
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“Navigation simplified for faster access”
The Problem
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The existing website felt dated and lacked clear structure
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Key information was difficult to find, especially on mobile
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Booking and contact options were not immediately obvious
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Integration with PetsApp created usability issues across devices
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Overall experience didn’t reflect the professionalism of the practice
The Solution
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Reworked the homepage layout to guide users more effectively
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Introduced clear call-to-actions for bookings and enquiries
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Improved mobile responsiveness across all key pages
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Simplified navigation to make information easier to find
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Implemented a reliable PetsApp access solution after resolving compatibility issues
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Refined visual styling to create a warmer, more trustworthy feel
The Outcome
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A clearer and more intuitive user journey
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Easier access to booking and contact options
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Improved mobile experience for clients on the go
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A more professional and trustworthy online presence
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A website that better supports day-to-day client enquiries